Happy Ask A Stupid Question Day!
Business Is Starting to Understand the Power of Social Multi-Media - By @DanielBurrus
Summary: Enhancing the words and message with visual content is a way to humanize your message. As such, being able to visualize something makes a much stronger impression with the consumer.
Does Your Company Pay For Social Media Reviews? - By @wonderwall7
Summary: “A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves.” Fake reviews are an inevitable and increasing aspect of business today, but one way to identify paid reviews is that they tend to mention the business name and use “I” or “me” a lot more than in genuine reviews.
7 Things Customers Want Most From You - By @Sales_Source
Summary: 1. Independent Thinking 2. Courage 3. Pride 4. Creativity 5. Confidence 6. Empathy 7. Honesty
Summary: This article is a Q&A with Dell’s CMO Karen Quintos about how they are harnessing the power of social media. She offers up some great tips, ones that you should think about implementing into your own business. “If you are willing to take some risks in employing social strategies, even if the ROI isn’t perfectly clear at first, and focus on building relationships.”
Summary: 1. Play Devil’s Advocate 2. Use Urgency… The Smart Way 3. Highlight Strengths By Admitting Your Shortcomings 4. Embrace The Power of Labels 5. Make Their Brain Light Up “Instantly” 6. Know How To Sell To Your 3 Types of Buyers 7. Make An Enemy
10 Tips for Building a Social Media Strategy - By @D_M89
Summary: 1. It’s all about the benefits 2. It’s not simple 3. It’s not free 4. It can be immensely valuable 5. Its risks can be mitigated 6. Be open to social media 7. Have a detailed process 8. Identify constraints of social media 9. Have clear goals 10. Have an ongoing strategy